Featured businesses can invite one local nonprofit onto the platform at no cost to that organization.

Local nonprofits usually operate with almost no promotional budget. We Care lets a participating business extend its own visibility to a cause it already supports — a board it sits on, a program it funds, somewhere its people volunteer.

The nonprofit receives a profile on the portal and a place in the collection. The business carries the We Care mark on its profile and in every story it appears in. Nothing changes about what the business pays.